This is a comparison of a lucozade poster from 1970 and 2015. We can tell just by looking at the bottles that lucozade has had a massive change in its original idea of a drink. For instance at first lucozade where targeting their drink at people who had been ill or sick and needed to recover. More recently lucozade are only saying that there drink is an energy boost but not to help you recover. This may be because people over the years have found out that drinks like lucozade are not healthy but can harm you. Furthermore the brand has kept most of its main ideas in having a glucose sparkling drink which boosts your energy. Also their brand is still represented by gold or red which suggests a sense of power and the drink being prestige.